5 Reasons to Hire a Pro Voice Actor Vs. Using AI Voice (And When AI is Fine)

The argument for hiring a pro voice actor vs. using an AI voice is a strong one.

For starters, while there’s no doubting that AI tools have come a long way, in terms of emotional authenticity and nuance, they still lag far behind the genuine warmth of a human voice.

This is important.

It may be cheaper to use an AI voice to test a new audiobook, but few of us want our favourite novels read to us by Alexa or the equivalent of Space Oddity’s Hal!

The human voice is where true connection happens, and using a flesh-and-blood, professional voice actor for your next corporate video or medical narration trumps AI every time.

But does that mean there’s no place for AI in the voiceover world?

Well, not exactly. There are times when using an AI voice can make sense.

In this article, we’ll go through five great reasons for hiring a pro voice actor vs. using an AI voice — and a few reasons when you can step back from the mic and let AI pick up the jobs it’s best made for.

Reason #1 to hire a Pro Voice Actor vs. using an AI Voice: Emotional Depth and Authenticity

Let’s start with the most obvious reason.

Actor de voz estadounidense Derek S.

Whether it’s an audio guide leading you through the streets of Seville or an action-packed movie trailer, you need the equivalent emotions to be conveyed with feeling and nuance.

Professional voice actors can do exactly that.

They know how to play with tone, pacing, and delivery in ways that AI simply doesn’t.

Sure, AI can read the words out loud in a language you’ll understand. But it just can’t get those subtle emotional cues that make us feel something. That sense of curiosity, empathy, or tension that grips an audience’s attention.

As Derek S. says in the video below, AI voices might be “clearer, smarter, faster” than ever—but they’ll never be us.

Reason #2 to hire a Pro Voice Actor vs. using an AI Voice: Ability to Adapt

The best creative partnerships are built on collaboration, and this is where real voice actors best AI.

They can take direction, adjust tone, and fine-tune delivery in a snap.

AI? Not so much.

You can tweak a synthetic voiceover, but it can only go so far in nailing genuine emotion or precise meaning.

The result with AI is often more time spent in post-production, and still not coming out with the right creative outcome.

Reason #3 to hire a Pro Voice Actor vs. using an AI voice: Character Development

What do Bugs Bunny, Elmer Fudd, Bart Simpson, and Popeye’s sweetheart Olive Oyl all have in common?

Simple. They each have instantly recognizable voices.

That’s thanks to the extraordinarily talented (and utterly human) voice actors who know how to bring animated characters in cartoons, animations, and video games to life.

Their performances give us unforgettable personalities with unique vocal quirks that AI simply can’t produce.

And, yes, we’ll eat our shorts if anyone says otherwise!

Reason #4 to hire a Pro Voice Actor vs. using an AI voice: Building Brand Trust

No matter how loved your brand is, consumer loyalty can be fickle.

A recognizably human-sounding voice adds authenticity to your brand and can help in building a long-term brand identity.

Switching it out with a generic AI voice might confuse listeners, or, worse, make them associate the “fake” voice with a sense of “fake” sincerity from your brand.

Reason #5 to hire a Pro Voice Actor vs. using an AI voice: Legal and Ethical Considerations

Fake sincerity isn’t the only issue. Truth is, our screens are inundated with AI-generated and “deepfake” content.

Sometimes, content creators are upfront about this. Often, they’re not. And this raises real ethical concerns about unauthorized replication and even voice cloning.

Hiring real voice actors underscores your commitment to doing things the right way.

It spotlights the respect you have for your audience and their invested trust in you.

In short, it’s a stand for fair play and social responsibility in an increasingly artificial online world.

When is it okay to use AI Voiceovers?

Without a doubt, hiring trained, professional voice actors is the most ethical and business-smart choice if you’re aiming for authentic, high-quality content.

However, there are times when an AI voiceover makes perfect sense.

AI is often a cheaper option, especially for in-house communication videos and audio, or simple training videos.

If emotional nuance or warmth isn’t essential (or if budget is proving to be a big barrier), using an AI voice might be more practical.

It’s also great for testing a script’s pacing or flow before a final recording.

And for projects such as product demos or short social videos that need quick updates or multiple versions, AI can save time, effort, and dollars all without sacrificing clarity.

If emotional nuance or warmth isn’t essential (or if budget is proving to be a big barrier), using an AI voice can make sense.

It’s also great for testing a script’s pacing or flow before a final recording.

And for projects such as product demos or short social videos that need quick updates or multiple versions, AI can save time, effort, and dollars all without sacrificing clarity.

However, if you want trained, human, professional voices for your next voiceover project, look no further than Voice Crafters and explore our top range of award-winning, professional voice actors.

Not sure where to start? Don’t worry! Get in touch, and let’s chat about your needs.