Preferences
Back to all articles

How to Submit Your Podcast to Apple, Google, and Spotify

Ready to launch your podcast to a wider audience? Learn how to submit your show to Apple, Google, and Spotify for maximum reach—and discover how professional podcast voice actors can elevate your brand and listener engagement.
Alex Mcomie 107x107
Posted May 5, 2022 Updated Oct 1, 2026 7 min read
Share
How to Submit Your Podcast to Apple, Google, or Spotify — content creator recording podcast
How to Submit Your Podcast to Apple, Google, or Spotify — content creator recording podcast

Key Takeaways

  •  For podcasts, Apple Podcasts, Google, and Spotify are the three most important platforms for reaching and building your audience.
  • It is estimated that over 651 million people will be listening to podcasts by 2027.
  • To publish a podcast on Apple Podcasts, you can either submit the podcast as an RSS feed hosted by another provider or become a part of Apple’s in-house Podcasters Program.
  • Google automatically indexes qualifying podcasts.
  • Beyond distribution, high-quality audio and skilled voice actors can help your podcast to stand out among the millions of podcasts out there.

To submit your podcast to Apple, Google, and Spotify, you’ll need to meet each platform’s submission requirements and follow their individual publishing processes to make your show available to listeners worldwide.

Getting your podcast published on these platforms is certainly the best way to maximize outreach for a new podcast, and in this article we’ll explain exactly how to do it.

 

What are Podcasts?

Podcasts are digital audio or video programs that can be streamed over the internet.

They are a powerful way to engage with listeners and reach new audiences.

Whether you’re building on an existing project or starting from scratch, creating a new podcast is a big step.

The longer format enables creators to explore topics in greater depth while building relationships with their audience.

With that in mind, it’s no surprise that the podcasting industry has seen so much growth over the past decade, including an increase in demand for podcast voice actors.

According

to recent data, 584.1 million people tune in to podcasts each month, with US listenership coming in at around 158 million.

Those figures are set to grow over the coming 12 months.

Podcast Market Forecast 770x400

While there are several podcast hosting sites in 2026, Apple Podcasts, Google, and Spotify remain the three most important platforms for attracting new listeners and growing your audience.

 

How do I Submit My Podcast to Apple?

There are two different ways to publish a podcast on Apple Podcasts.

The first option is to submit the podcast as an RSS feed hosted by another provider.

Alternatively, you can become a part of Apple’s in-house Podcasters Program and sell subscriptions through Apple Podcasts directly.

 

Submitting an RSS Feed

To connect an RSS feed to Apple Podcasts, sign into Apple Podcasts Connect and click “Add.”

From there, confirm that you want to add an RSS feed, then enter the URL associated with your podcast.

Finally, simply select the settings you want to use to publish the podcast.

For example, you can make your podcast publicly available, or limit access to a specific group of users.

You can also add custom messages, adjust regional availability, set release dates, and more.

 

Publish Through Apple Podcasters

Even if your show doesn’t have an RSS feed, you can still publish it on Apple Podcasts through the Apple Podcasters Program.

One benefit of Apple Podcasters is that you can offer subscriber-only benefits exclusive to Apple Podcasts.

The first step is the same — navigate to Apple Podcasts Connect and select “Add.”

Since you’re creating a new show instead of importing an existing one, you’ll need to enter a little more information.

Apple will ask for the podcast’s name, artist, description, channel, type, update frequency, category, language, website, and copyright details.

You can also mark your show as containing explicit content.

Whichever option you choose, your podcast will be reviewed and technically validated before it becomes available to users.

The technical validation should be quick, but Apple may take more time to review the content and make sure it meets their guidelines.

This video offers a detailed visual guide for creators who need help submitting a podcast to Apple:

Hear voices against your actual script

Free custom auditions from professional voice talent — no commitment.

Post a project Browse voice actors
English (American) Voice Actor Dan P. Dan P.

How do I submit my Podcast to Google?

You don’t need to manually submit your podcast to Google. Google automatically discovers and indexes podcasts that have a valid RSS feed, are distributed through a standard podcast hosting platform, and use the correct podcast episode schema. This allows Google’s crawlers to find your podcast and its audio

However, if you want to increase your visibility, you can also submit your podcast through YouTube Studio.

YouTube Studio replaced Google Podcasts Manager after Google shut down the service in 2024.

Submitting your podcast to YouTube Studio makes it available on YouTube and YouTube Music, which, because they’re part of the Google stable, makes it easier for Google to find and index your shows.

Here’s how you do it:

  1. Go to YouTube Studio,
  2. Click Create in the top right corner, and then choose New podcast from the dropdown menu.
  3. Fill in your podcast title, description, and a square thumbnail image.
  4. Select your existing podcast episodes playlist (or make a new one).

And that’s it!

How to Submit Your Podcast to Spotify?

To submit your podcast to Spotify, either connect your podcast’s RSS feed to Spotify for Creators (previously, Spotify for Podcasters), verify your ownership, and provide a few basic details about your show.

Or opt to publish directly onto Spotify for Creators.

The benefit of using a third-party hosting option is that you’ll be able to distribute your podcast to other apps such as Apple Podcasts, and you’ll have full control over your audience.

Luckily, it’s a pretty straightforward process.

Simply

  1. Go to Spotify for Creators and log in to your account, or create one if you don’t already have one.
  2. Enter the link to your podcast’s RSS feed when prompted.
  3. Verify your email address to confirm that you own the podcast.
  4. Add information about your podcast, including its category, language, location and other details.
  5. Click Submit.

Once submitted, Spotify will provide a URL where you can access your podcast on the platform.

It should only take a few hours for a newly submitted podcast to appear in the Spotify app.

 

Final Thoughts

If you want to connect with a podcast audience, you need to publish on the most popular channels.

In 2026, the top three players are Apple, Google, and Spotify.

Without availability on at least these three services, you’ll have trouble getting the word out and generating interest with new listeners.

Fortunately, making your podcast available on Apple, Google, and Spotify is a quick and easy process.

While each platform has its own unique procedures, all three of them make it relatively simple to get a podcast listed.

These tips will help you publish as quickly as possible and focus on the creative side of your new podcast.

To make your podcast as successful as possible, you need to work with voice actors who can give your show a unique sonic identity.

Check out our team of experienced podcast voice actors to find a voice actor who fits your project.

 

Frequently Asked Questions

Do I need an RSS feed to publish a podcast?

Yes, you need an RSS feed to publish a podcast, as this enables Spotify, Apple, and most podcast directories to access and continue distributing your content to listeners.

How does Google Podcasts find my podcast?

Google automatically indexes podcasts that have at least one published episode and a publicly accessible RSS feed.

Is Google Podcasts Manager no longer available?

Google Podcasts Manager is no longer available since Google shut down the platform in 2024 and moved all audio and podcast content onto YouTube.

YouTube Studio replaced Google Podcasts Manager for creators.

How long will it take for my podcast to appear on Apple, Spotify and Google platforms?

The length of time differs a little for each platform. Apple reviews and validates new submissions before publishing, Spotify usually displays new podcasts within a few hours after you’ve submitted it, and Google will index your podcast automatically once it discovers it.

Why should I publish on multiple podcast platforms?

Listing your podcast on multiple podcast platforms increases your visibility, reaches listeners on their preferred apps and devices, and gives your show the best opportunity to grow its audience.

0 Comments

Get a PRO voice over

In 3 simple steps

1

Get Free Proposals

Post your project or choose voice actors to audition and send you proposals.

2

Hire Talent

Hire your favorite talent, fund the project and communicate via the message board.

3

Release Payment

Approve the recording and release your payment to the talent when happy.

Post a Project Find Voice Actors