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Sound Effects and Foley
SFX (sound effects) and Foley are sound elements that can really give a production that extra sheen or break it up.
DID YOU KNOW ?
Q – What is the difference between SFX and Foley?
A – Sound effects refer to special sound elements like gun shots, explosions, sci-fi noises like you would hear when seeing a laser beam, swishes and whooshes and sounds of that nature. Foley refers to “people” noises like footsteps, doors opening and shutting, rustling of clothes, etc.
Both SFX and Foley are applied in the post-production stage. They can be added using sampled audio or, can be specially recorded.
Our studio is equipped with massive sound libraries that include both SFX and Foley sounds that can be synched to any production.
Embedding Foley sounds is relatively straight forward. The trick with sound effects, is not too overdo them.
Of course every production is different, but we find too many SFX can take away the viewer’s attention. This is why it’s important to discuss in advance what kind of atmosphere we are trying to achieve. Often times we will consult with the client on exactly what kind of sound effects they require and where.
SFX + Mix for Innovid & Channel 4's "Alien Covenant" Video
Iמ this video, produced by our client Innovid, we added sound effects and performed the overall mixing and mastering.
The sound of the alien banging on the glass windshield was created using several layers of impact sounds mixed with glass breaking sounds.
We also altered the voice actor’s sound at 0:44 when the actor says “run” – to enhance the “scare” effect.
The usual whoosh sounds are also there at a relevantly subtle level in order not to distract from the visuals on-screen.
Soundtrack Editing + SFX for potty training How-to video
Here’s a fun and very informative how-to video produced by our client Anka Studio.
For this video, a soundtrack that was longer than the actual video was seamlessly shortened to match the length of the visuals.
We also added foley and sound effects for greater impact, and of course mixed everything together.
SFX for 5oosh Promotional Video
This video introduced 5oosh’s unique platform, which connects celebrities and fans.
Here we were asked to embed quite a lot of SFX (and to make up for the lack of background music).
Together with 5oosh’s team, we went over our vast SFX options and helped them bring their vision to reality.
You would know whether you’re watching a comedy flick in the first few seconds just by listening to the background music – even if you’d be looking at a still picture with the opening credits, right ?
Music is one of the most important elements in a production because it in itself has the power to set the mood for the viewer.
At Voice Crafters we work with thoughtful and accomplished composers who can create that memorable soundtrack for your production.
If your budget doesn’t allow for a tailored track, we can recommend music tracks from some of the best royalty-free music libraries the web has to offer – all at a fraction of the cost.
After having picked the production music of your choice, we will edit it to match the length of the production.
The final phase in the audio post-production process is mixing all the elements together.
This means bringing all tracks to a balanced level where each can be heard separately and everything together sounds like a polished production.
Mixing in itself is a skill that requires much knowhow and many years of experience.
A mix that is too dull will not allow a listener to distinguish between the various (and sometimes numerous) sound elements in the production.
A mix that is too harsh will “poke” the listener’s ears and won’t provide an overall enjoyable experience.
At Voice Crafters we use Pro Tools – the industry standard for mixing and editing most projects for an immaculate sound experience.
Once the mixing phase is complete, the track can be rendered to any audio format and delivered as is, or embedded in the video.