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    Industry Standard
    Voice Over Rates

    Get the right price for your project

    Chris K. - Professional voice actor
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    Chris B. - Professional voice actor
    Contents

    The voice over rates below are based on the GVAA (Global Voice Acting Academy) rate guide which is considered to be the industry standard guide for non-union, professional voice overs. Though rates are negotiable, this guide will give you an idea of the appropriate compensation for professional voice actors recording for your project. For more information, please visit the GVAA website. All rates below are in USD.

    Basic Session Fee

    Includes remote direction via Source Connect, Zoom, Google Meet, etc.
    $250 - $350 per hour
    $250 - $350 per hour

    Non-Broadcast Narration

    Corporate Narration for online, non-paid usage. These rates apply to Corporate, Explainer, animation, training videos, or general narration used online without paid placement. May also be applied to online usage without paid advertising.
    Per finished minute Per word Rate range
    1-2 min (up to 300 words) $350-$450
    3-5 min (301 – 750 words) $450-$550
    5-10 min (751 – 1,500 words) $600-$700
    10-15 min (1,501 – 2,250 words) $700-$800
    15-20 min (2,251 – 3,000 words) $800-$950
    20-30 min (3,001 – 4,500 words) $950-$1,250
    30-40 min (4,501 – 6,000 words) $1,250-$1,750
    40-60 min (6,001 – 9,000 words) $1,750-$2,350
    Per finished minute Rate range
    1-2 min $350-$450
    3-5 min $450-$550
    5-10 min $600-$700
    10-15 min $700-$800
    15-20 min $800-$950
    20-30 min $950-$1,250
    30-40 min $1,250-$1,750
    40-60 min $1,750-$2,350
    Per word Rate range
    (up to 300 words) $350-$450
    (301 – 750 words) $450-$550
    (751 – 1,500 words) $600-$700
    (1,501 – 2,250 words) $700-$800
    (2,251 – 3,000 words) $800-$950
    (3,001 – 4,500 words) $950-$1,250
    (4,501 – 6,000 words) $1,250-$1,750
    (6,001 – 9,000 words) $1,750-$2,350

    TV Broadcast Advertisements

    These rates apply to TV ads (or spots) of 15sec – 90sec. Rates do not include “lifts/edits/versions” of original ads. Please make sure you negotiate the fee for the number of edits you have in mind with the voice actor. These rates apply to the United States. For countries with smaller/bigger markets, rates will vary.
    Local Market Regional Market Cable/National
    (No Major Markets)    		 National Market
    3 months usage $400 - $500 $500 - $650 $750 – $1,250 $1,250 - $1,400
    6 months usage $800 - $1,000 $1,000 - $1,300 $1,500 -$2,200 $2,500 - $2,800
    12 months usage $1,200 - $1,500 $1,500 - $1,800 $2,500 - $2,800 $3,200 – $3,500
    Worldwide add-on 3x national rate
    Local Market
    3 months usage $400 - $500
    6 months usage $800 - $1,000
    12 months usage $1,200 - $1,500
    Regional Market
    3 months usage $500 - $650
    6 months usage $1,000 - $1,300
    12 months usage $1,500 - $1,800
    Cable/National
    (No Major Markets)
    3 months usage $750 – $1,250
    6 months usage $1,500 -$2,200
    12 months usage $2,500 - $2,800
    National Market
    3 months usage $1,250 - $1,400
    6 months usage $2,500 - $2,800
    12 months usage $3,200 – $3,500
    Worldwide add-on 3x national rate

    Taglines

    These rates apply to voice recordings of taglines/endings of a spot. Rates are per tagline.
    Local Market Regional Market Cable/National
    (No Major Markets)    		 National Market
    3 months usage $150 - $200 $200 - $250 $250 – $300 $300 - $350
    6 months usage $300 - $400 $400 - $500 $500 - $600 $600 - $700
    12 months usage $400 - $500 $500 - $600 $650 - $750 $800 – $900
    Worldwide add-on 3x national rate
    Local Market
    3 months usage $150 - $200
    6 months usage $300 - $400
    12 months usage $400 - $500
    Regional Market
    3 months usage $200 - $250
    6 months usage $400 - $500
    12 months usage $500 - $600
    Cable/National
    (No Major Markets)
    3 months usage $250 – $300
    6 months usage $500 - $600
    12 months usage $650 - $750
    National Market
    3 months usage $300 - $350
    6 months usage $600 - $700
    12 months usage $800 – $900
    Worldwide add-on 3x national rate

    In-Show / Documentary Narration

    These rates apply to In-Show & Documentary Narration consisting of Non-Dramatic Reality-Based TV programming including Docu-Series.
    Length Rate Range
    30 min program $500 - $1,000
    1-hour program $1,500 - $3,000
    Length Rate Range
    30 min program $500 - $1,000
    1-hour program $1,500 - $3,000

    Radio Broadcast (Non-Web)

    These rates apply to TV spots of 15sec – 90sec. Rates do not include “lifts/edits/versions” of original ads. Please make sure you negotiate the fee for the number of edits you have in mind with the voice actor.
    Local Market Regional Market National
    (No Major Markets)     		National Market
    3 months usage $250 - $320 $300 - $375 $450 – $600 $600 - $750
    6 months usage $350 - $400 $600 - $725 $800 - $950 $1,250 - $1,350
    12 months usage $850 - $950 $950 - $1,100 $1,400 - $1,500 $1,500 – $1,700
    Worldwide add-on 3x national rate
    Local Market
    3 months usage $250 - $320
    6 months usage $350 - $400
    12 months usage $850 - $950
    Regional Market
    3 months usage $300 - $375
    6 months usage $600 - $725
    12 months usage $950 - $1,100
    National
    (No Major Markets)
    3 months usage $450 – $600
    6 months usage $800 - $950
    12 months usage $1,400 - $1,500
    National Market
    3 months usage $600 - $750
    6 months usage $1,250 - $1,350
    12 months usage $1,500 – $1,700
    Worldwide add-on 3x national rate

    Radio Tag Lines

    These rates apply to voice recordings of taglines/endings of a spot. Rates are per tagline.
    Local Market Regional Market National
    (No Major Markets)     		National Market
    3 months usage $125 - $175 $175 - $225 $200 – $275 $250 - $315
    6 months usage $275 - $350 $325 - $450 $400 - $550 $450 - $625
    12 months usage $375 - $450 $475 - $550 $575 - $675 $675 – $775
    Worldwide add-on 3x national rate
    Local Market
    3 months usage $125 - $175
    6 months usage $275 - $350
    12 months usage $375 - $450
    Regional Market
    3 months usage $175 - $225
    6 months usage $325 - $450
    12 months usage $475 - $550
    National
    (No Major Markets)
    3 months usage $200 – $275
    6 months usage $400 - $550
    12 months usage $575 - $675
    National Market
    3 months usage $250 - $315
    6 months usage $450 - $625
    12 months usage $675 – $775
    Worldwide add-on 3x national rate

    Digital Broadcast

    These rates apply to spots used online with paid placement on the Internet and/or Streaming TV (OTT): YouTube, Hulu, CBS, social media, etc. These rates apply to the United States. For countries with smaller/bigger markets, rates will vary.
    Local Market Regional Market National Market
    3 months usage $400 - $500 $525 - $750 $1,000 – $1,250
    6 months usage $800 - $1,000 $1,050 - $1,250 $1,800 - $2,500
    12 months usage $1,200 - $1,500 $1,500 - $1,800 $2,700 - $3,200
    Worldwide add-on 3x national rate
    Local Market
    3 months usage $400 - $500
    6 months usage $800 - $1,000
    12 months usage $1,200 - $1,500
    Regional Market
    3 months usage $525 - $750
    6 months usage $1,050 - $1,250
    12 months usage $1,500 - $1,800
    National Market
    3 months usage $1,000 – $1,250
    6 months usage $1,800 - $2,500
    12 months usage $2,700 - $3,200
    Worldwide add-on 3x national rate

    E-Learning Voice Over

    These rates apply to e-learning/training modules used internally within an organization. Rates may also be applied to online usage without paid advertising.
    Per finished minute Per word Notes
    $30 - $55 $0.20 – $0.35 $350 - $450 minimum
    Per finished minute
    $30 - $55
    Per word
    $0.20 – $0.35
    Notes
    $350 - $450 minimum

    IVR / On-Hold Messaging

    These rates apply to voice recordings used as prompts for telephony systems - Integrated Voice Response and messages-on-hold
    Per finished minute Per word Notes
    $50 - $200 $0.08 – $0.25 $100 - $200 minimum
    Per finished minute
    $50 - $200
    Per word
    $0.08 – $0.25
    Notes
    $100 - $200 minimum

    Kiosks / Audio Guides (Non-Retail)

    These rates apply to voice recordings used on audio guides and automated kiosks (in museums, zoos, exhibitions, etc.)
    Per finished minute Per word Notes
    $50 - $200 $0.08 – $0.25 $525 For the first hour / minimum
    Per finished minute
    $50 - $200
    Per word
    $0.08 – $0.25
    Notes
    $525 For the first hour / minimum

    Audiobooks

    These rates apply to audiobooks. Rate is per finished hour (PFH). Includes production fees for editing, mastering and proofing (production add-on approx. $75-$125/hr). If converting to union, additional fees may need to be charged to cover health and pension and paymaster fees RAW Narration only refers to NO editing at all.
    Audiobooks Rate Range
    Per finished hour (PFH) $200 - $500/hr Rate is per finished (edited) hour.
    Per RAW hr $225 non-edited voice over recording
    Per finished hour (PFH)
    Audiobooks $200 - $500/hr
    Rate Range Rate is per finished (edited) hour.
    Per RAW hr
    Audiobooks $225
    Rate Range non-edited voice over recording

    Video Games / Toys, Games, & Mobile Game Apps

    These rates apply to video games, toys, and mobile game apps Grocery stores, gas stations, and retail stores where a video promoting a specific product is being shown. Does not refer to voice over for automated checkouts. Use the same market size assessment to estimate.
    Category Rate Range Notes
    Video games $200-$350/hr 2-4 hour minimum. Rate is for full buyout
    Toys and games $500-$750 up to 2hr session / $200-$250 additional hr For full buyout add $1,000 - $3,000 per product
    Mobile game apps $300-$500/game | 1hr session max or $200-$300/hr (2hr min) Rate is for full buyout
    E-Learning educational $350-$400 for up to 5 finished minutes | $600 up to 10 finished minutes Up to 3 voices
    Video games
    Rate Range $200-$350/hr
    Notes 2-4 hour minimum. Rate is for full buyout
    Toys and games
    Rate Range $500-$750 up to 2hr session / $200-$250 additional hr
    Notes For full buyout add $1,000 - $3,000 per product
    Mobile game apps
    Rate Range $300-$500/game | 1hr session max or $200-$300/hr (2hr min)
    Notes Rate is for full buyout
    E-Learning educational
    Rate Range $350-$400 for up to 5 finished minutes | $600 up to 10 finished minutes
    Notes Up to 3 voices

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