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Industry Standard
Voice Over Rates

Suggested price ranges for your project

The voice over rates below are based on the GVAA (Global Voice Acting Academy) rate guide which is considered to be the industry standard guide for non-union, professional voice overs. Though rates are negotiable, this guide will give you an idea of the appropriate compensation for professional voice actors recording for your project. For more information, please visit the GVAA website. All rates below are in USD.

Basic Session Fee

Includes remote direction via Source Connect, Zoom, Google Meet, etc.


$250 - $350 per hour
$250 - $350 per hour

Non-Broadcast Narration

Corporate Narration for online, non-paid usage. These rates apply to Corporate, Explainer, animation, training videos, or general narration used online without paid placement.

May also be applied to online usage without paid advertising.


Per finished minute Per word Rate range
1-2 min (up to 300 words) $350-$450
3-5 min (301 – 750 words) $450-$550
5-10 min (751 – 1,500 words) $600-$700
10-15 min (1,501 – 1,500 words) $700-$800
15-20 min (1,501 – 3,000 words) $800-$950
20-30 min (3,001 – 4,500 words) $950-$1,250
30-40 min (4,501 – 6,000 words) $1,250-$1,750
40-60 min (6,000 – 9,000 words) $1,750-$2,350
Per finished minute Rate range
1-2 min $350-$450
3-5 min $450-$550
5-10 min $600-$700
10-15 min $700-$800
15-20 min $800-$950
20-30 min $950-$1,250
30-40 min $1,250-$1,750
40-60 min $1,750-$2,350
Per word Rate range
(up to 300 words) $350-$450
(301 – 750 words) $450-$550
(751 – 1,500 words) $600-$700
(1,501 – 1,500 words) $700-$800
(1,501 – 3,000 words) $800-$950
(3,001 – 4,500 words) $950-$1,250
(4,501 – 6,000 words) $1,250-$1,750
(6,000 – 9,000 words) $1,750-$2,350

TV Broadcast Advertisements

These rates apply to TV ads (or spots) of 15sec – 90sec. Rates do not include “lifts/edits/versions” of original ads. Please make sure you negotiate the fee for the number of edits you have in mind with the voice actor.

These rates apply to the United States. For countries with smaller/bigger markets, rates will vary.


Local Market Regional Market Cable/National
(No Major Markets)
National Market
3 months usage $400 - $500 $500 - $650 $750 – $1,250 $1,250 - $1,400
6 months usage $800 - $1,000 $1,000 - $1,300 $1,500 -$2,200 $2,500 - $2,800
12 months usage $1,200 - $1,500 $1,500 - $1,800 2,500 - $2,800 $3,200 – $3,500
Worldwide add-on 3x national rate
Local Market
3 months usage $400 - $500
6 months usage $800 - $1,000
12 months usage $1,200 - $1,500
Regional Market
3 months usage $500 - $650
6 months usage $1,000 - $1,300
12 months usage $1,500 - $1,800
Cable/National
(No Major Markets)
3 months usage $750 – $1,250
6 months usage $1,500 -$2,200
12 months usage 2,500 - $2,800
National Market
3 months usage $1,250 - $1,400
6 months usage $2,500 - $2,800
12 months usage $3,200 – $3,500
Worldwide add-on 3x national rate

Taglines

These rates apply to voice recordings of taglines/endings of a spot. Rates are per tagline.


Local Market Regional Market Cable/National
(No Major Markets)
National Market
3 months usage $150 - $200 $200 - $250 $250 – $300 $300 - $350
6 months usage $300 - $400 $400 - $500 $500 - $600 $600 - $700
12 months usage $400 - $500 $500 - $600 $650 - $750 $800 – $900
Worldwide add-on 3x national rate
Local Market
3 months usage $150 - $200
6 months usage $300 - $400
12 months usage $400 - $500
Regional Market
3 months usage $200 - $250
6 months usage $400 - $500
12 months usage $500 - $600
Cable/National
(No Major Markets)
3 months usage $250 – $300
6 months usage $500 - $600
12 months usage $650 - $750
National Market
3 months usage $300 - $350
6 months usage $600 - $700
12 months usage $800 – $900
Worldwide add-on 3x national rate

In-Show / Documentary Narration

These rates apply to In-Show & Documentary Narration consisting of Non-Dramatic Reality-Based TV programming including Docu-Series.


Length Rate Range
30 min program $500 - $1,000
1-hour program $1,500 - $3,000
Length Rate Range
30 min program $500 - $1,000
1-hour program $1,500 - $3,000

Radio Broadcast (Non-Web)

These rates apply to TV spots of 15sec – 90sec. Rates do not include “lifts/edits/versions” of original ads. Please make sure you negotiate the fee for the number of edits you have in mind with the voice actor.


Local Market Regional Market National
(No Major Markets)
National Market
3 months usage $250 - $320 $300 - $375 $450 – $600 $600 - $750
6 months usage $350 - $400 $600 - $725 $800 - $950 $1,250 - $1,350
12 months usage $850 - $950 $950 - $1,100 $1,400 - $1,500 $1,500 – $1,700
Worldwide add-on 3x national rate
Local Market
3 months usage $250 - $320
6 months usage $350 - $400
12 months usage $850 - $950
Regional Market
3 months usage $300 - $375
6 months usage $600 - $725
12 months usage $950 - $1,100
National
(No Major Markets)
3 months usage $450 – $600
6 months usage $800 - $950
12 months usage $1,400 - $1,500
National Market
3 months usage $600 - $750
6 months usage $1,250 - $1,350
12 months usage $1,500 – $1,700
Worldwide add-on 3x national rate

Radio Tag Lines

These rates apply to voice recordings of taglines/endings of a spot. Rates are per tagline.


Local Market Regional Market National
(No Major Markets)
National Market
3 months usage $125 - $175 $175 - $225 $200 – $275 $250 - $315
6 months usage $275 - $350 $325 - $450 $400 - $550 $450 - $625
12 months usage $375 - $450 $475 - $550 $575 - $675 $675 – $775
Worldwide add-on 3x national rate
Local Market
3 months usage $125 - $175
6 months usage $275 - $350
12 months usage $375 - $450
Regional Market
3 months usage $175 - $225
6 months usage $325 - $450
12 months usage $475 - $550
National
(No Major Markets)
3 months usage $200 – $275
6 months usage $400 - $550
12 months usage $575 - $675
National Market
3 months usage $250 - $315
6 months usage $450 - $625
12 months usage $675 – $775
Worldwide add-on 3x national rate

Digital Broadcast

These rates apply to spots used online with paid placement on the Internet and/or Streaming TV (OTT): YouTube, Hulu, CBS, social media, etc.

These rates apply to the United States. For countries with smaller/bigger markets, rates will vary.


Local Market Regional Market National Market
3 months usage $400 - $500 $525 - $750 $1,000 – $1,250
6 months usage $800 - $1,000 $1,050 - $1,250 $1,800 - $2,500
12 months usage $1,200 - $1,500 $1,500 - $1,800 $2,700 - $3,200
Worldwide add-on 3x national rate
Local Market
3 months usage $400 - $500
6 months usage $800 - $1,000
12 months usage $1,200 - $1,500
Regional Market
3 months usage $525 - $750
6 months usage $1,050 - $1,250
12 months usage $1,500 - $1,800
National Market
3 months usage $1,000 – $1,250
6 months usage $1,800 - $2,500
12 months usage $2,700 - $3,200
Worldwide add-on 3x national rate

E-Learning Voice Over

These rates apply to e-learning/training modules used internally within an organization.

Rates may also be applied to online usage without paid advertising.


Per finished minute Per word
$30 - $55 $0.20 – $0.35
Per finished minute
$30 - $55
Per word
$0.20 – $0.35

IVR / On-Hold Messaging

These rates apply to voice recordings used as prompts for telephony systems – Integrated Voice Response and messages-on-hold


Per finished minute Per word Comments
$50 - $200 $0.08 – $0.25 $100 - $200 minimum
Per finished minute Comments
$50 - $200 $100 - $200 minimum
Per word Comments
$0.08 – $0.25 $100 - $200 minimum

Kiosks / Audio Guides (Non-Retail)

These rates apply to voice recordings used on audio guides and automated kiosks (in museums, zoos, exhibitions, etc.)


Per finished minute Per word Comments
$50 - $200 $0.08 – $0.25 $525 For the first hour / minimum
Per finished minute Comments
$50 - $200 $525 For the first hour / minimum
Per word Comments
$0.08 – $0.25 $525 For the first hour / minimum

Audiobooks

These rates apply to audiobooks.

Rate is per finished hour (PFH).
Includes production fees for editing, mastering and proofing (production add-on approx. $75-$125/hr).

If converting to union, additional fees may need to be charged to cover health and pension and paymaster fees

RAW Narration only refers to NO editing at all.


Audiobooks Rate Range
Per finished hour (PFH) $200 - $500/hr Rate is per finished (edited) hour.
Per RAW hr $225 non-edited voice over recording
Per finished hour (PFH)
Audiobooks $200 - $500/hr
Rate Range Rate is per finished (edited) hour.
Per RAW hr
Audiobooks $225
Rate Range non-edited voice over recording

Video Games / Toys, Games, & Mobile Game Apps

These rates apply to video games, toys, and mobile game apps

Grocery stores, gas stations, and retail stores where a video promoting a specific product is being shown.
Does not refer to voice over for automated checkouts. Use the same market size assessment to estimate.


Category Rate Range Notes
Video games $200-$350/hr 2-4 hour minimum. Rate is for full buyout
Toys and games $500-$750 up to 2hr session / $200-250 additional hr For full buyout add $1,000 - $3,000 per product
Mobile game apps $300-$500/game | 1hr session max or $200-$300/hr (2hr min) Rate is for full buyout
E-Learning educational $350-$400 for up to 5 finished minutes | $600 up to 10 finished minutes Up to 3 voices
Video games
Rate Range $200-$350/hr
Notes 2-4 hour minimum. Rate is for full buyout
Toys and games
Rate Range $500-$750 up to 2hr session / $200-250 additional hr
Notes For full buyout add $1,000 - $3,000 per product
Mobile game apps
Rate Range $300-$500/game | 1hr session max or $200-$300/hr (2hr min)
Notes Rate is for full buyout
E-Learning educational
Rate Range $350-$400 for up to 5 finished minutes | $600 up to 10 finished minutes
Notes Up to 3 voices

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