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Voice Overs For Commercials

Your brand’s message deserves the right voice

Why trust your brand with us?

Pre-screened, professional talent

Voice Crafters work with pre-screened, professional voice actors with proven commercial experience. No need to sift through hundreds of amateur demos. You’ll easily find the perfect talent to convey your brand’s message right here.

Super-fast turnaround time

We understand that audio comes at the end of the production process, and that means tight deadlines! Most projects take 24 hours or less to complete. Let our talent know your deadline and they will do everything to make it happen.

Voice overs in over 80 languages

Find professional voice actors in any language!
Need to localize your ad to penetrate new markets?
Voice Crafters is your one-stop-shop for multilingual voice overs.

Broadcast-quality voice recordings

Our voice artists can self-produce pristine-sounding audio.
Want to direct talent in real-time? Just schedule a time that works for you and connect via Zoom, Skype, or Source Connect to ensure you get it right the very first time!

Excellent customer support

Your success is our success, so we want to make your experience with us is as smooth and stress-free as possible, one project at a time. Contact us for support and we’ll do all that we can to make you a happy camper.

Voice Crafters is trusted by the world’s top brands!


3m Logo Aetna Logo Aaa Logo American Express Logo Fox Logo H&m Logo Mcdonalds Logo
Nike Logo Farmers Insurance Logo Toyota Logo T Mobile Logo Chase Logo
3m Logo Aetna Logo Aaa Logo
American Express Logo Fox Logo H&m Logo
Mcdonalds Logo Nike Logo Farmers Insurance Logo
Toyota Logo T Mobile Logo Chase Logo

The perfect voice actor will resonate with your target audience by bringing the right tone, sensibility and character to your sales message. The right voice can even become synonymous with your brand, transforming it from just another name on the shelf to being as familiar and beloved to your customer as their best friend.

Think of the cute and quirky tone of Flo from Progressive, the solemn wisdom implied in Dennis Dexter Haysbert’s bassy voice in Allstate ads, or the exoticism of  “The World’s Most Interesting Man” for Dos Equis.
Those products, and the voices that sell them, are likely as familiar to you as the sun!

Your potential customer needs to hear your message from a voice that’s relatable and trustworthy. Psychology tells us that people trust those who are most like themselves, so age, gender, and accent are all important in choosing your voice actor.

How it works?

Learn more

Step 1
Get Free Proposals
Post your project or choose voice actors to audition and send you proposals.
Step 2
Hire Talent
Hire the voice talent of your choice and fund the project.
Step 3
Review and Release Payment
Approve the recording and release your payment to the talent when happy.
Find Voice Actors or Post a Project


Find the perfect voice for your
brand at Voice Crafters.


Use our easy-to-use search page to find the perfect voice for your target demographic.
Is your product sold internationally? Then language will be a consideration. With Voice Crafters, you literally have a world of talent to choose from!

Our voice actors deliver native recordings in over 80 languages, and are ready to translate not just words but local nuances, as well, influencing the target audience, wherever they may come from.

Of course, some company ads don’t need to rely on one voice, but they will often rely on the same approach.

So even though the actor may change, the delivery is consistent.
Just think of New Year sales events at furniture retailers.

The way they tend to sound urgent, time-limited, high pressure and punchy, with “must end soon” enthusiasm and a rapid-fire delivery.

Now think of Luxury chocolatiers, who usually call for a voice that’s wrapped in velvet, all the better to convey the idea of decadence and an indulgent treat.
It’s not all about the product though.

To sell the product, a voice should always be speaking with the audience in mind.

The audience for your product or service needs to hear your message from a voice that speaks to them, not just at them, so age, gender, and accent all figure in choosing your voice actor.

And then of course, there is language.

If your product or service is sold in different territories, there is still a world of talent to choose from.

Our skilled voice professionals on every continent are ready to translate your copy into a localized audio message that is one with your brand – to influence the target audience of whatever country they hail from.

YouTube Premium

Voice Crafters produced voice overs for YouTube Premium ads, running on multiple platforms in more than 20 countries. Over 120 spots were recorded by our male and female talent in over 40 languages!

40+ Different languages 20 Different countries 120+ Ads recorded

Getting the Tone Right


There are so many ways to set the tone for commercials that voice-overs artists need to be versatile performers.
They could be asked to become wacky characters for a children’s snack one day and someone with calm authority for a life insurance commercial the next.
A person’s voice and the way that they speak is one of the first things that we notice about people.

Earnest or light-hearted, warm or distant, we all make snap judgments about people based on what we hear coming out of their mouths.
It is the same for brands too, so brand voices have a lot of responsibility to carry, and it is important to get them right.

For the voice over artist to get the tone right, you have to know what the tone for your company should sound like.

When defining it, the place to start is with your brand guidelines, which will set the tone for all your print and online advertising.

If you don’t have brand guidelines yet, think about your brand’s ‘personality’. Should it be humorous and light-hearted, trustworthy, and strong?

Whatever identity you choose for your brand will be the starting point that dictates how you communicate with the audience.


Think about how your commercial is delivered and what style best suits your message.
Here are the some of the most common approaches that voice over artists are asked to deliver:

1. Hard Sell

A forceful delivery that bombards the listener with as much information as possible in the time available.

Car dealerships are the businesses most often associated with this type of commercial.
However, a voice over that is enthusiastic and energetic, coupled with copy that projects a sense of urgency would typically qualify as well.

This hard-sell voice over for Off-Broadway Shoe warehouse was voiced by Jessica W.

Here’s an energetic voice recording for an 888 ad in Brazilian Portuguese, performed by the very talented Fabiano V.

An example of a hard-sell voice over for Office Depot, recorded by Scott F.

2. Soft Sell

This one is not forceful and is usually more conversational. The voice is reasonable and relaxed rather than bludgeoning.

Many times soft-sell ads lend themselves well to perfumes or luxury products. That being said, an ad that isn’t urging you to buy now, but rather sparks your imagination, makes you fantasize or gets you mildly excited about something, could be considered soft-sell.

This soft-sell commercial voice over was recorded by British voice actor John M.

YouTube Music ad – a conversational style VO, recorded by award-winning voice artist – Maria P.

Here’s an ad for M&H Whiskey, recorded by deep voice talent David B.

3. The Comical Approach

Some brands choose a comedic approach for their ads. It’s worked incredibly well for Bud Light. Its brand awareness is at 88% in the United States in 2022. Much of that is thanks to their memorable Superball ads. If you’re looking for voice actors who can deliver unforgettable comedic voice recordings, look no further!

This lively eToro ad was recorded by veteran British voice over artist Paul D. 

Our very own ad has a voice over that is both humorous and hard-sell. Recorded by the super-talented Charlotte A.

4. Testimonial

Sometimes you don’t even need a professional voice artist to make an impact. A conversational, at-eye-level testimonial from a person using your product or service could be all the advertisement you need. This type of commercial will appeal to an audience that seeks a “real” consumer as opposed to a model or actor.

Rachel Burrows, a UK-based independent film maker talks about her experience using our production music website – Audio Buzz

Ask the Audience

Naturally you will be aiming to get your commercials right first time, and maybe they will work, maybe they won’t.
Either way, you will now have brand messaging material that you can test on your audience.

Ask them to take surveys (which you will of course incentivize with a prize draw to encourage them!) and use their feedback to guide your next efforts.

Your audience are the ones who you are trying to influence, and their opinions can help you to find what really resonates with them.

But even if you do get a good response to the commercials that you produce, the nature of modern marketing and advertising means that you can’t just leave it at that.

You will no doubt have noticed that even big brands produce new campaigns with new themes on a regular basis.

Constant testing and tweaking in response to customer feedback produces new angles for them to try with their communications, because they know that they can always improve sales. It never ends!


Anat Kutner, Sunday Sky

Sunday Sky have been working with Voice Crafters since 2010. During all these years we have been getting the best service you can expect from a vendor. Our voice over requirements are more challenging than the average client, and voice crafters always rises to the occasion, in a professional, pleasant, organized manner. And you get all of this for a very fair price!

Andreas Seidler, MT.Recordings

We’ve been working with Voice Crafters since 2012 on various IVR, commercial and corporate projects. They have a huge database with excellent voice artists, are very professional and at fair rates. We are happy to know them and look forward to the next 5 years!

Audelia Boker, NICE

My team works with Voice Crafters on an on-going basis and it’s always a no-brainer experience! Professional. Fast. Flexible. Creative. Customer Centric. Good Value for money. What more can one ask for?!

Watch commercial video voice samples

American English commercial voice over for Cabela's

The experienced and raspy voice over for this Cabela’s commercial was recorded by the talented David B.

David is a professional voice actor with over 20 years of Radio/TV work under his belt.

He has voiced for names the like of Ford, HP, E-Trade, Metlife, USA Hockey, Zurich Insurance and many, many others.

French voice over for the Ministry of Tourism Commercial - Tel Aviv

This wonderful commercial was produced for the Israeli Ministry of Tourism and dubbed from English by two fantastic voice actors, Edwin and Sara.

American English Commercial for Grand Marnier

This Grand Marnier commercial was voiced by James G.

James is a 20-year veteran of the voice over industry and has voiced for Coca-Cola, Sony, Birmingham Chamber of Commerce, to name a few.

American English commercial voice over for Wienerschnitzel

The appetizing voice over for this ad was recorded by American voice actor Luke T.

Luke’s trustworthy, relatable and friendly voice is a perfect match for this commercial.

German voice over for Sagrotan Commercial

This commercial for Sagrotan was voiced by Bente L.

Bente is a bilingual German and Norwegian professional voice over artist whose credits include Credit Suisse, Siemens, Netflix, Merck, Coca-Cola, Microsoft, Garmin, and many others!

Spanish voice over for a Centrum Commercial VO

This ad for Centrum was recorded by Colombian voice talent Luis Eduardo.

Luis is a veteran voice artist and has voiced for leading brands in Colombia and abroad.

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