The narrator’s relaxing native tones are as soothing as they are authentic.
You almost want him to read you some epic poetry or regale you with an Icelandic saga, but the script alone feels satisfying, because it’s really well done.
Once again, the actions of the traveler are used to illustrate the safety requirements. It’s engaging because she begins her journey in the film as a fellow passenger who is then seen exploring Iceland itself.
Kayaking, seeing the Northern Lights, hiking through the beautiful landscape, and jumping off a waterfall into some presumably very cold water.
The safety messages coincide with her activities, combining to create something that encourages travelers to pay attention to the information that they need, whilst simultaneously relaxing them.
Just as Air New Zealand did, Icelandair has taken something that could have been mundane and transformed it into an advert for the beautiful country it serves and for its own brand.
Even without the great concept, the voice they’ve chosen would still be a delight to listen to, but the impact of the presentation would have been lessened.
This is why it’s so important to consider how all the elements of the project will come together.