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Siobhan Colgan 107x107 Siobhan Colgan

Articles by Siobhan Colgan

Siobhan Colgan 107x107
Jun 16, 2025
Going Global: Choosing the Right Accent for Your Ad Campaign

A stiff upper British lip, a midwestern Americal twang, or a laid-back Aussie drawl? Choosing the right accent for your ad campaign might seem like an unimporta...

Siobhan Colgan 107x107
May 13, 2025
Why Human Voice Overs Beat AI

In marketing, artificial intelligence (AI) has many uses, from creating ad designs to copywriting scripts for videos. But when it comes to voicing content, the ...

Siobhan Colgan 107x107
Apr 29, 2025
The ROI of a Professional Voice Over

When creating commercials, explainer videos, or other marketing content that calls for a professional voice over, it can be tempting to cut corners. Maybe askin...

Siobhan Colgan 107x107
Apr 25, 2025
Voice Over Trends 2025: What Ad Agencies Should Know

The voice over trends we’re witnessing in 2025 are the result of several significant changes that have been happening in the industry over the last few years. T...