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Siobhan Colgan 107x107 Siobhan Colgan

Articles by Siobhan Colgan

Siobhan Colgan 107x107
May 22, 2025
Why Consistency in Voice Overs Matters When Building Your Brand’s Identity

Voice overs are often overlooked when creating marketing campaigns. But the truth is that they have a powerful part to play in building your brand identity. Con...

Siobhan Colgan 107x107
May 20, 2025
The Perfect Voice Over: Lessons from 3 Iconic Ad Campaigns

Behind every iconic ad campaign is a story told with clarity and feeling. And while visuals, music, and scripting all play their part, there’s one element that ...

Siobhan Colgan 107x107
May 13, 2025
Why Human Voice Overs Beat AI

In marketing, artificial intelligence (AI) has many uses, from creating ad designs to copywriting scripts for videos. But when it comes to voicing content, the ...

Siobhan Colgan 107x107
Apr 29, 2025
The ROI of a Professional Voice Over

When creating commercials, explainer videos, or other marketing content that calls for a professional voice over, it can be tempting to cut corners. Maybe askin...

Siobhan Colgan 107x107
Apr 25, 2025
Voice Over Trends 2025: What Ad Agencies Should Know

The voice over trends we’re witnessing in 2025 are the result of several significant changes that have been happening in the industry over the last few years. T...

Siobhan Colgan 107x107
Feb 10, 2025
The Essential Guide to B2B Marketing Videos in 2025

B2B marketing videos are a key component of any content strategy in 2025. With the right videos, you can break down complex business information, engage audienc...

Siobhan Colgan 107x107
Jan 20, 2025
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How to Measure and Boost Brand Awareness

Brand awareness is the foundation for ensuring your product or service can step up and capture market attention. But after you’ve developed your offering, put i...

Siobhan Colgan 107x107
Jan 11, 2025
How Voice Impacts Customer Brand Trust

In the era of video and podcasting, much of customer brand trust hinges on a strong and consistent audio presence. But arranging voiceovers for ads, training to...

Siobhan Colgan 107x107
Jan 4, 2025
What is Voice Synthesis?

Ever heard a voiceover on TikTok or YouTube and thought “Hmmmm….there’s something not quite right with that”? Chances are the creator was using voice synthesis....