Video will account for 82% of all IP traffic by 2021 (up from 73% in 2016).

This means if you want to promote your company, the best way to do it is with video. Voice overs for promotional videos are a critical component of the whole, and here we’ll attempt to answer why.

Producing great video is still something that can cost a lot, but it doesn’t need to.

The cost of producing outstanding professional videos has come down hugely in recent years. Now, more companies than ever can afford to shoot and edit compelling promotional features in-house, or to outsource production cheaply.

Despite the march of technology though, there is still no substitute for the talent, and that’s where a professional voice actor can really sell your brand.

You might be trying to promote sales, raise investment, offer instructions, or give advice on your products and services that will also help to create interest in the brand. Or maybe you just want to create a ‘calling card’ for your company.

Whatever your objective, it still has to sound right, and that’s why the right voice over is so crucial.

Cheaper recording technology may have lowered the barrier for entry to the voice-over market, but it hasn’t suddenly created expert voice talents.

A promotional video is just like a commercial for your company, so always be sure to trust your reputation to the skilled and experienced voice artist over the enthusiastic amateur.

Looking for the perfect promotional videos narrator?

Just follow 3 easy steps

Step 1
Invite to Project
Listen to samples and invite voice actors to audition and quote for your project.
Step 2
Accept Proposal
Hire your selected talent, fund project and communicate via our message board.
Step 3
Release Funds
Approve the recording and release funds for the talent when happy.

This video from Towersec promoting their TCU Shield security software product for connected cars, is great for inspiration.

It also goes to show what can be achieved with some imagination and the right voice.

The video tells a story of how the product easily saves a customer’s business from a malicious attack during his vacation time in Hawaii.

The voice actor holds the whole presentation together.

He delivers the script with a consistent pace and tone, adding just the right amount of whimsicality to what is a light-hearted and engaging piece, contrasting the seriousness of the product.

 

  • Quote

    Sunday Sky have been working with Voice Crafters since 2010. During all these years we have been getting the best service you can expect from a vendor. Our voice over requirements are more challenging than the average client, and voice crafters always rises to the occasion, in a professional, pleasant, organized manner. And you get all of this for a very fair price!
    – Anat Kutner, Sunday Sky

    Sunday Sky have been working with Voice Crafters since 2010. During all these years we have been getting the best service you can expect from a vendor. Our voice over requirements are more challenging than the average client, and voice crafters always rises to the occasion, in a professional, pleasant, organized manner. And you get all of this for a very fair price!
    – Anat Kutner, Sunday Sky

  • Quote

    We’ve been working with Voice Crafters since 2012 on various IVR, commercial and corporate projects. They have a huge database with excellent voice artists, are very professional and at fair rates. We are happy to know them and look forward to the next 5 years!
    – Andreas Seidler, MT.Recordings

    We’ve been working with Voice Crafters since 2012 on various IVR, commercial and corporate projects. They have a huge database with excellent voice artists, are very professional and at fair rates. We are happy to know them and look forward to the next 5 years!
    – Andreas Seidler, MT.Recordings

  • Quote

    My team works with Voice Crafters on an on-going basis and it’s always a no-brainer experience! Professional. Fast. Flexible. Creative. Customer Centric. Good Value for money. What more can one ask for?!
    – Audelia Boker, NICE

    My team works with Voice Crafters on an on-going basis and it’s always a no-brainer experience! Professional. Fast. Flexible. Creative. Customer Centric. Good Value for money. What more can one ask for?!
    – Audelia Boker, NICE

Virality

This is a word that didn’t exist until recently.

It’s the tendency of information or images to be shared between Internet users, passing from one to the next, spreading like a virus.

New though it is, it has quickly become one of the hoped-for outcomes of any promotional video campaign, because it is advertising where the job of distribution is done by the audience itself.

Dollar Shave Club has managed to attract 25 million views on YouTube to date for its first promotional video, despite only spending a reported $4500 on it.

 

The slightly anarchic nature and salty language will not be to everyone’s taste, but that doesn’t matter.

They were to the taste of the company’s target audience, namely, young professional men who the company wanted to attract by pointing out that they were spending a fortune on big brand razors in stores.

The important takeaway here for anyone planning their own promotion is not to try and mimic the style.

It’s that the company clearly know their audience.

Absurdity, profanity, comedy, and a clear sales message are perfectly combined in a way that speaks to the people it was meant to.

CEO Michael Dubin, who voices the spot (and who wrote it himself) studied improvisational comedy with the Upright Citizens Brigade and he clearly draws on shows like The Office for this part.

His delivery is perfect to the point where you think the only person who could replace him is someone exactly the same.

If your company sells baby formula, then of course this won’t translate.

Once again, it’s the knowledge of your audience, and your understanding of their needs that will guide your choice of a style and a voice that fits with your brand.

Watch promotional video voice over samples

American English voice over for Media Mind

The corporate image voice over for Media Mind (now Sizmek) has been recorded by Keith M.

Keith has nearly 20 years experience in commercial voice work and production. He’s voiced dozens of recordings for us.

His voice can be described as conversational, friendly, warm and trustworthy.

Visit Keith’s voice over profile here.

British English voice over for Finance Magnates

Here’s a promotional video for Finance Magnates – a financial website designed to support multi-asset financial knowledge.

the voice over for this video was recorded by British voice actor Paul D.

Paul is a seasoned, versatile veteran in the voice over industry. His native English accent is equally capable of voicing commercials, narrations, e-learning modules, medical videos, imaging or corporate work.

Visit Paul’s voice over profile here.

Arabic voice over for Medic Shoes

Here’s a video promoting a special type of shoe that is designed to relieve foot pain and circulatory problems as a result of diabetes or other metabolic disorders.

The Arabic version of this video’s voice over was recorded by Mona S.

Mona is an experienced, professional voice over talent who prides herself for delivering voice recordings promptly with exceptional quality, clarity and with reasonable pricing.

Visit Mona’s voice over profile here.

Japanese voice over for Silent Partner

The voice over for this entertaining promotional video for Silent Partner has been recorded by Voice Crafters in Korean, Mandarin Chinese, Cantonese and Japanese.

This Japanese version was recorded by Masashi F. Masashi is a seasoned Japanese voice over talent who also speaks Italian and English.

He has voiced for BBC Radio, Discovery, Cadbury’s, Swissotel, Sony Entertainment, Skype and many others.

Visit masashi’s voice over profile here.

American English voice over for Drippler app

The voice over for this video, promoting the Drippler app was recorded by Bert T.

Bert is a professional voice actor with tons of experience and is the voice of thousands of commercials, movie trailers, TV network promos and narration.

His work has been featured for brand names such as ABC, AMC, AT&T, BUDWEISER, BRAVO, DIRECTV, DISNEY, ESPN, FOX to name a few.

Visit Bert’s voice over profile here.

American English voice over for Weissbeerger

Here’s a promotional video for Weissbeerger – an amazing analytics platform for alcohol consumption in bars and restaurants.

The voice over for this video was recorded by Bob T.

Bob is a veteran voice actor who brings over 50 (!) years of experience to the table.

Visit Bob’s voice over profile here.

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