Voice Overs for PRAM

voice-overs-for-pram-lady-sitting-in-plane-cabinYou may not have heard of PRAM, although if you have ever flown in a commercial jet, you will have definitely heard some examples of voice overs for PRAM.

It stands for Pre-Recorded Announcements and Music, and it’s the term most often used for the safety information you hear on passenger aircraft.

Once you have settled into your seat, the airline has an obligation to make sure that you and the rest of the passengers are well informed about safety issues.

You may hear cabin crew give some of this information over loudspeakers.

On modern planes on international flights you will more likely watch a video on the seatback screen in front of you, and listen to the audio on your headphones.

While it’s important to get the safety messages across, airlines know that it’s as important to keep you relaxed as well as engaged.

This can be quite a balancing act, but professional voice artists have the skills to ensure that you know where to find your life vest and that you know to take care of your own oxygen before your children’s.

And they do all this in a calm and reassuring manner.

Looking for the perfect PRAM narrator?

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That used to be enough, but with so many frequent flyers now ignoring essential safety presentations, airlines have had to become much more creative with their offerings to grab the audience’s attention.

In this highly entertaining video, Virgin Atlantic uses a passenger’s own indifference as a plot device.

So when he drifts off to sleep, his dreams explore different film genres which work as the backdrop for the safety message.

So, the oxygen masks are deployed during a car chase sequence and cigarettes are extinguished on a train in a film noir clip.

And as each scene changes, the voice over changes too, taking in camp 60’s Batman style, clipped pre-war English upper-class and more.

The visuals are a delight, but it’s the excellent voice acting that ties everything together.

 

Air New Zealand took this concept of ‘inflight infotainment’ one step further by tying in the release of the final film in the Hobbit trilogy with their safety video.

 

It works as a great advert for the airline and in-flight safety, for the country of New Zealand, and for the film, which is probably some kind of record for multitasking!

Although it doesn’t feature a voice-over, it’s worth including here as a great example of the power of a concept for solving the problem of engaging the passengers’ attention.

 

  • tal-ariel-cohen
    Voice Crafters is highly responsive and professional. The Sound files provided are always clean cut, with excellent sound editing, and are arranged exactly as I request. Voice Crafters get the work done as fast as possible, including the pick-up sessions now and then. I can't think of anything more I can expect from a Voice-talents producer.
    - Tal Ariel Cohen, E-Learning Professional
    Voice Crafters is highly responsive and professional. The Sound files provided are always clean cut, with excellent sound editing, and are arranged exactly as I request. Voice Crafters get the work done as fast as possible, including the pick-up sessions now and then. I can't think of anything more I can expect from a Voice-talents producer.
    tal-ariel-cohen
    - Tal Ariel Cohen, E-Learning Professional
  • Voice Crafters is an excellent voice overs provider. They are responsive, nothing is ever too much and they listen carefully to the requirements as set out. The quality of the final product is excellent and pricing very competitive. No voice over language is ever too difficult to find either.
    - Cathy Branson, Dialogue UK
    Voice Crafters is an excellent voice overs provider. They are responsive, nothing is ever too much and they listen carefully to the requirements as set out. The quality of the final product is excellent and pricing very competitive. No voice over language is ever too difficult to find either.
    - Cathy Branson, Dialogue UK
  • Amit Yunger
    You understand how to produce rich voice overs with intelligent intonation, and pass the message we wish to bring forward. We’re happy to work with a partner that is committed to tight schedules and uncompromising quality.
    - Amit Yunger, AKT Human Capital Solutions
    You understand how to produce rich voice overs with intelligent intonation, and pass the message we wish to bring forward. We’re happy to work with a partner that is committed to tight schedules and uncompromising quality.
    Amit Yunger
    - Amit Yunger, AKT Human Capital Solutions
  • Voice Crafters has been providing us with high quality voice overs since 2009. The large selection of talented artists combined with super quick turn-around times has proven ideal for all our voice over and soundtrack needs.
    - Noam Harel, Eye View
    Voice Crafters has been providing us with high quality voice overs since 2009. The large selection of talented artists combined with super quick turn-around times has proven ideal for all our voice over and soundtrack needs.
    - Noam Harel, Eye View
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    - Audelia Boker, NICE
    My team works with Voice Crafters on an on-going basis and it’s always a no-brainer experience! Professional. Fast. Flexible. Creative. Customer Centric. Good Value for money. What more can one ask for?!
    - Audelia Boker, NICE
  • We turn to Voice Crafters on a regular basis for help with voice over work for e-learning modules as well as training and corporate videos and presentations. They are a terrific resource for video localization by means of voice over and/or subtitling.
    - François Chalumeau, GlobaWare International
    We turn to Voice Crafters on a regular basis for help with voice over work for e-learning modules as well as training and corporate videos and presentations. They are a terrific resource for video localization by means of voice over and/or subtitling.
    - François Chalumeau, GlobaWare International
  • Sunday Sky have been working with Voice Crafters since 2010. During all these years we have been getting the best service you can expect from a vendor. Our voice over requirements are more challenging than the average client, and voice crafters always rises to the occasion, in a professional, pleasant, organized manner. And you get all of this for a very fair price!
    - Anat Kutner, Sunday Sky
    Sunday Sky have been working with Voice Crafters since 2010. During all these years we have been getting the best service you can expect from a vendor. Our voice over requirements are more challenging than the average client, and voice crafters always rises to the occasion, in a professional, pleasant, organized manner. And you get all of this for a very fair price!
    - Anat Kutner, Sunday Sky
  • We’ve been working with Voice Crafters since 2012 on various IVR, commercial and corporate projects. They have a huge database with excellent voice artists, are very professional and at fair rates. We are happy to know them and look forward to the next 5 years!
    - Andreas Seidler, MT.Recordings
    We’ve been working with Voice Crafters since 2012 on various IVR, commercial and corporate projects. They have a huge database with excellent voice artists, are very professional and at fair rates. We are happy to know them and look forward to the next 5 years!
    - Andreas Seidler, MT.Recordings
  • Antti Niemisto
    We have been working with Voice Crafters since 2014. We value the quick turn around times and flexibility as well as the customer-centric attitude that matches our own. The wide selection of voice artists in different languages is a great resource for us.
    - Antti Niemistö, Marker Wizards
    We have been working with Voice Crafters since 2014. We value the quick turn around times and flexibility as well as the customer-centric attitude that matches our own. The wide selection of voice artists in different languages is a great resource for us.
    Antti Niemisto
    - Antti Niemistö, Marker Wizards
  • Voice Crafters produce high quality voice overs in multiple languages for ad campaigns we lead on a regular basis here at 888 Poker. The turnaround time is great and the service is second to none!
    - Guy Tenenbaum, 888 Poker
    Voice Crafters produce high quality voice overs in multiple languages for ad campaigns we lead on a regular basis here at 888 Poker. The turnaround time is great and the service is second to none!
    - Guy Tenenbaum, 888 Poker
  • I wanted to thank you for the wonderful service Voice Crafters provide. The process is efficient, courteous and always pleasant. The response is fast, and most importantly – the quality is excellent. I enjoy using your service and highly recommend it!
    - Noam Galili-Glass, Video Birds
    I wanted to thank you for the wonderful service Voice Crafters provide. The process is efficient, courteous and always pleasant. The response is fast, and most importantly – the quality is excellent. I enjoy using your service and highly recommend it!
    - Noam Galili-Glass, Video Birds
  • I have been working with Voice Crafters for years.  Every single time, the response has been at lighting speed and the results are always the very highest caliber.  Their customer service is second to none. They have a deep reservoir of talent who always deliver a quality product.  I feel lucky to have found them!
    - Dana Miller, Convert Media
    I have been working with Voice Crafters for years.  Every single time, the response has been at lighting speed and the results are always the very highest caliber.  Their customer service is second to none. They have a deep reservoir of talent who always deliver a quality product.  I feel lucky to have found them!
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Another notable example that does use a voice-over to great effect is this one from Icelandair.

 

voice-overs-for-pram-view-of-city-from-plane-windowThe narrator’s relaxing native tones are as soothing as they are authentic.

You almost want him to read you some epic poetry or regale you with an Icelandic saga, but the script alone feels satisfying, because it’s really well done.

Once again, the actions of the traveler are used to illustrate the safety requirements.

It’s engaging because she begins her journey in the film as a fellow passenger who is then seen exploring Iceland itself.

Kayaking, seeing the Northern Lights, hiking through the beautiful landscape, and jumping off a waterfall into some presumably very cold water.

The safety messages coincide with her activities, combining to create something that encourages travelers to pay attention to the information that they need, whilst simultaneously relaxing them.

Just as Air New Zealand did, Icelandair has taken something that could have been mundane and transformed it into an advert for the beautiful country it serves and for its own brand.

Even without the great concept, the voice they’ve chosen would still be a delight to listen to, but the impact of the presentation would have been lessened.

This is why it’s so important to consider how all the elements of the project will come together.

Listen to PRAM voice over samples

Done for Israir Logo

American English PRAM prompt example, recorded by Pamela A.

Done for Israir Logo

Castilian Spanish PRAM prompt example, recorded by Megui C.

Done for Israir Logo

Dutch PRAM prompt example, recorded by Meina K.

We offer voice overs for any project!

Commercials
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E- Learning
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Promotional Videos
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Explainer videos
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Audiobooks
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PRAM
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