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EQ (Equalization) – The Basics of Sound Shaping

Equalization is a process where the sound engineer increases (gains up) or decreases (gains down) signal levels of specific audio frequencies. Most of the sounds we hear are complex, meaning they contain audio signals at many different frequencies. Since adjusting frequency levels requires a specialized tool, the EQ (short for Equalization) was created. The human ear can generally hear sounds ranging from 20 Hz. to 20 kHz. Of course, as we grow older, our hearing ability diminishes, and this audio frequency range shrinks as well.

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Nov 26, 2025

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Siobhan Colgan 107x107
Nov 26, 2025
How Much Does a Voiceover Cost? Costs & Average Turnaround Times for 5 Common Voiceover Types

When planning a voiceover project, the first questions out of the gate are typically “How much does a voiceover cost?” and “What is a voiceover turnaround time ...

Siobhan Colgan 107x107
Nov 12, 2025
5 Reasons to Hire a Pro Voice Actor Vs. Using AI Voice (And When AI is Fine)

The argument for hiring a pro voice actor vs. using an AI voice is a strong one. For starters, while there’s no doubting that AI tools have come a long way, in ...

Siobhan Colgan 107x107
Oct 17, 2025
The Ultimate Glossary of Voice Over Terms (30 Terms Clients Confuse!)

It’s handy to have a glossary of voice over terms if you’re a client embarking on your first studio recording with professional voice actors. Even if you’ve clo...

Siobhan Colgan 107x107
Oct 9, 2025
7 Types of Voiceover Delivery Every Brand Needs (and when to use them)

Let’s be honest, the right types of voiceover for any brand can be the difference between messages that are instantly forgotten and those that inspire real acti...

Siobhan Colgan 107x107
Sep 24, 2025
How Audio Description and Voice Actors Drive Streaming's Future

Audio description, a specialized form of voice over for streaming platforms, isn’t just about narration—it’s about access. Of the 1.8 billion people worldwide w...

Siobhan Colgan 107x107
Aug 11, 2025
Conceptos básicos de los contratos de locución: evite errores costosos en sus proyectos y su negocio

In any kind of voice over work, a clear and comprehensive voice over contract is more than just pretty paperwork. It protects both the creative input and the bu...

Siobhan Colgan 107x107
Aug 7, 2025
Secretos de locución B2B: Las sorprendentes razones por las que tus vídeos de ventas no convierten

When it comes to your sales videos, a weak or jarring B2B voice over can cause more damage than you’d think. Many businesses pour time and budget into visuals, ...

Siobhan Colgan 107x107
Jul 22, 2025
Audiciones de locución: lo que REALMENTE escuchan los clientes

When it comes to voice over auditions, voice actors may wonder why, after sending out audition after audition, the only thing they hear back is crickets. Fact i...

Siobhan Colgan 107x107
Jul 16, 2025
¿Cómo la narración médica garantiza el cumplimiento, la claridad y la seguridad del paciente?

In the medical industry, all marketing content needs to be clear and accurate, and medical narration is no different. From pronouncing difficult terminology to ...